our story

Lulu & Daw is what Australian fashion should be. 
Our Darwin-based boutique has been built on the ethos that fashion should be comfortable and effortless. It should make you look and feel good even on your slowest days and it should be focused on what every down-to-earth Aussie girl really needs. 
Co-Founders Suse and Em realised how hard it was to come by this kind of fashion in regional areas of Australia when they first moved to Darwin, NT. 
While metropolitan Australia is flooded with options, the further west you trek the more difficult it becomes to find beautiful, practical clothing. 
Em began by designing cotton and rayon dresses to sell at the local markets. After a few champagnes with Suse however, the girls decided to take things up a notch and test the waters with a pop-up shop in the city. 
Within a few months large retail brands began to take notice and the store was securing more and more amazing designer labels interested in being a part of this shift in fashion culture for regional Australia. 

What started as a 3-month trial project has just celebrated its third birthday. Our boutique has earned a reputation as a warm and welcoming pit-stop in the city to go for a chat, a laugh and a hand finding an outfit you really love (and if it’s a Friday afternoon a glass of bubbles too). 
To celebrate 3 years in business, we have been working hard to make it even easier for women across Australia to find beautiful, practical outfits that have been selected with their lifestyle in mind. The team have moved to a bigger location in the Star Village Arcade, Darwin City and have also launched online.  
If you’re interested in learning more about Lulu & Daw you can follow them on Facebook and Instagram, or contact the team here.