Assembly Label

Established in 2011 by Damien Horan and Daniel Oliver, Assembly Label embodies the concept of a capsule wardrobe. Our focus is on crafting timeless and versatile essentials designed to endure. 

Assembly Label captures the essence of the Australian coastal lifestyle with its effortlessly chic designs. Embracing minimalist aesthetics, our collections prioritize quality materials and refined details over unnecessary embellishments. From soft linens to luxurious cottons, each piece is crafted for comfort and style, perfect for transitioning seamlessly from day to night. Experience the essence of coastal living with Assembly Label – where simplicity meets sophistication.



We have currently sold out of this collection! We constantly restock with new product from our range of awesome designers. Keep an eye out for new items hitting our store via our social media platforms. If you have a special request, please email us at customercare@luluanddaw.com.