shona joy

Since its inception in 2000, Shona Joy has been a prominent figure in the Australian fashion scene, renowned for its elusive prints and luxurious fabrics. With a focus on chic silhouettes and impeccable finishes, Shona Joy's collections embody the essence of modern style, designed for the fashion-forward trailblazer.

Drawing from her background in textile design and experience as a design assistant for major fashion houses, Shona Joy launched her eponymous label with a vision to inspire confidence in women through her garments. Celebrated for her original prints and premium textiles, Shona Joy embraces diverse styles and silhouettes to complement various body types.

From humble beginnings at markets in Sydney, Paddington, and London to international acclaim, Shona Joy's eveningwear is synonymous with trust and sophistication. At THE ICONIC, we admire Shona Joy's fabulous collections, including her iconic bias-cut slip dress, renowned for its fluid lines and timeless allure.

Explore Shona Joy's catalogue enriched with sleeve ruffling, cinched waistlines, sultry leg splits, and statement design features. Whether you prefer muted blush pinks or bold florals, Shona Joy offers a range of colors and patterns to suit every taste.

For understated eveningwear with contemporary elegance, look no further than Shona Joy, Australia's own beacon of minimalist allure.